Tiens History: A Global Brand From the Orient
Since its establishment the Tiens Group wanted to establish its own brand. So a brand strategy was devised, and brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as ‘one world, one family’ and established a long-term brand strategy. It listed its core values as:
- Paramount responsibility
- Excellent team work
- It also introduced a new brand slogan: ‘Together we share’
- The new corporate image and brand strategy were launched at special promotional conferences in May 2007.
Tiens Group corporate brands
Brand core: One World, One Family
Core values: paramount responsibility, excellent team work
Brand slogan: Together we share
Uniting millions of families around the world and bringing them together as one is our vision.
Pioneering Research Work
The Research Institute employs a top team of technicians with extensive work experience. The TIENS Life Science and Technology Research Institute was established to focus on helping to improve world health in line with the ‘Great Health for All’ vision. It was meticulously planned, equipped with cutting edge technology and staffed by elite specialists. It gathers information from industry,
universities and research institutes around the globe to ensure it stays abreast of health sector innovations.
The research institute employs a top team of technicians and doctors. It is equipped with the finest scientific equipment. The research team already worked successfully on national projects such as anti-ageing products and plant-based cleaners.
Exterior view of TIENS Life Science and Technology Research Institute
The research facility covers 6000 m2 and conforms to the highest international standards of pharmaceutical and healthcare laboratory design and construction. It provides an ideal environment for research and scientific projects. Arond RMB 80 million (9 mln euro) was invested in scientific research devices and equipment which has created a state of the art product and technology development facility.
Since the Institute’s construction, the Tiens Group has taken advantage of the on-site high-tech resources and outstanding R&D teams to support and sustain its product innovation and development. The research institute will ensure that the Tiens Group continues its pioneering scientific R&D work into developing healthy products using natural resources that consumers all around the world can enjoy.
Efficient Production Facilities
The cornerstone of TIENS high quality healthcare products are: the influence of Chinese health-preserving culture, use of advanced biotechnologies, inclusion of natural ingredients and ultra modern production facilities.
The Production Base of TIENS International Health Part is internationally regarded as one of the most advanced in terms of design, energy saving construction and automated production equipment.
In advance of construction, Tiens Group established relations with world leading suppliers like German AZO GmbH&Co. KG, GEA Group, Bosch, the Italian IMA (Industria Macchine Automatiche S.p.A.) and the Swedish NORDEN MACHINERY AB. This high specification automation has enabled Tiens Group to compy with highest international standards and provide platform for global growth.
High Quality Standards
As part of its goals to help further world health, using technical innovations and making constant improvements to satisfy customers, the Tiens Group adopted a quality management system, which complies with international regulations.
The Tiens Group Global Quality Management and Food Safety Protection System meets the highest of international standards. Overseeing quality in production, supply chain and customer service.
To respect and support different cultural beliefs, Tiens Group also meets Halal and Kosher certification requirements.
Tiens Group has been granted market access in over 110 countries and is meeting the demand of consumers of different nationalities and cultures supplying them with high quality, safe wellness products.
In most countries, TIENS is renowned for its high high quality, natural healthcare products and also its exemplary business standards. TIENS believes an enterprise should abide by the Honest Business Operation principle, providing consumers with safe quality products that respect human health and well-being. Tiens Group corporate culture is based on honesty and respect with everyone working towards the goal of ‘Great Health for All’